In 2012, a meta-analysis of online dating research by five U. do not always improve romantic outcomes; indeed, they sometimes undermine such outcomes.” The report continues: “By suggesting that compatibility can be established from a relatively small bank of trait-based information about a person—whether by a matchmaker’s algorithm or by the user’s own glance at a profile— online dating sites may be supporting an ideology of compatibility that decades of scientific research suggests is false.” Still, the now-ubiquitous smartphone promises more of the same—with the addition of GPS technology and social network integration.S.-based psychologists concluded just the opposite: “The ways online dating sites typically implement [their] services . The search for mates (or the temptation to search for mates) will soon be mobile and transparent, and it will be constant.
“We will reach a point when people don’t distinguish between meeting online and off-line,” he says.
“We won’t refer to online dating; it will just be dating.” And we aren’t far away.
At a press launch, Facebook reps showed off the new product, explaining that it could be used to search for restaurants, or for job recruiting.
At one point, a Facebook employee stood to demonstrate a search for “friends of my friends who are single and living in San Francisco.” And that’s when Facebook entered the online dating game, doing away with what was, until now, a fragile divide between quotidian online activity and the act of browsing for potential mates.
The dating site e Harmony claims an average of 542 members marry every day in America.
As online dating becomes the dominant path to relationships, it shifts the way these unions are built.On the day of the announcement, the stock price of Inter Active Corp—the parent site of online dating behemoths —dropped by more than two per cent. Over the past two decades, the Internet has become a fixture of the modern-day romance plot.In the early ’90s, just one per cent of new relationships began online.Online dating sites offer a panacea: a soulmate whose interests, background and disposition are congruent with ours.And they share some common conceits: that similarity is good for a relationship, and that mathematical algorithms can predict compatibility.The question, casting forward, is how that will change the very institution that many daters seek—marriage.