Rather than streaming, Tantan will focus on making money via membership services, which would be a set of additional features for ‘VIP’ users who pay a monthly fee. “We’re going to try services where you can spend a lot more money and get a much different user experience.
Impressively, it claims a 6:4 male/female ratio which is far higher than most dating apps thanks to a marketing focus on female users.
The funding — the startup’s Series D — was led by video social network YY and Genesis Capital, with participation from SAIF China and Zhongwei Capital.
This new funding takes Tantan to $120 million raised from investors to date, according to Crunchbase.
Its previous raise was a $32 million Series C round that was led by DST Global in May 2016.
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Another expansion focus for Tantan is to move outside of China.
Wang said that the company is eyeing possible expansions in Asia, primarily in India and markets in Southeast Asia, but Wang said it hasn’t put any targets down yet.
That’s particularly notable because YY is one of China’s more prominent live-streaming services, and already we have seen social networks like Momo (a fellow dating app) and microblogging service Weibo move into live-streaming with much financial success.