Once that was in place, the Brown Box and all the design data turned over to Magnavox engineers in Fort Wayne; they got started on a prototype for what was to become their first Odyssey (Model 1TL200) TV Game in 1972.
No one showed any visible degree of enthusiasm except for one man in the room: The VP for Marketing of the television set division, Gerry Martin.
He immediately saw a novel product category for Magnavox… He made a decision right then and there to try and push ahead with a Home TV Game product.
Click the link to have good idea of the average value among the successful auctions.
Don't forget that these games connect to the old RF antenna plug and usully operate on Channel 3 or 4.
During the month of July of 1968, Enders came up to get another, personal demonstration; he got even more enthusiastic and urged Magnavox management, headquartered in Fort Wayne, Indiana, to take a second look at the game concepts. In July, Ralph Baer and Lou Etlinger, Sanders Associates’ Corporate Director of Patents, received an official invitation to come and demonstrate the game in Fort Wayne.
Lou and Ralph got on an airplane on the 17th of July and flew to Indiana for that all-important demonstration.
Fortunately, Bill Enders, a member of the RCA team, had left that company and moved on to become a marketing VP at Magnavox in their New York sales offices.
He had been thoroughly impressed with the demonstrations of the Brown Box.
Bill spent much of his time with George Kent and other Magnavox engineers assigned to the project.